Open Enrollment Communications Must Move Beyond Status Quo - EBN article

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Thursday, October 9, 2014 4:56:00 PM Categories: News and Views

The author of this Employee Benefit Views article is right. Re-thinking open enrollment is long overdue. Actually, re-thinking all employee communications is long overdue. In addition to the new digital media, we have found two "old-fashioned" techniques need to be part of that re-thinking-- personalized communications and professionally staffed call centers. One-size-fits-all mass communications simply are not an effective way to communicate important and very personal information. For people with questions, encouraging them to ask by giving them a place to call provides one-on-one human contact that no written communication (digital or print) can replace.

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