The Affordable Care Act requires a range of communications with employees and their families (consumers). This webinar presents ways to use these new communication requirements as part of a strategy to engage consumers. ACA elevates the role of individual consumers in health care decision-making to new heights. Viewing employees and their families as decision-makers means employers will want to communicate with them and listen to them. Employers that embrace this new reality can increase their ability to attract and retain a high-quality workforce (the only reason employers offer health benefits).

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